Thinking Outside the Box

Deliverables: Brand Positioning, Communication Platform, Brand Activation, Visual Identity

Since 2018, The Syrup Co. has developed high-quality syrups for bars, cafés and restaurants. But they don’t deliver a product per se; they give flavour, adding just the right taste. Familiar ingredients combined with unique infusions of teas and herbs, resulting in syrups like you’ve never experienced before.

However, as their flavours gained popularity and product range expanded, a fresh perspective was needed. A new strategic platform, a new name(!), and a matching brand identity to reflect their progressive attitude. Enter; BITE.