Built for the game

Deliverables: Brand Positioning, Communication Platform, Brand Activation, Visual Identity

Go for gritty, distressed lettering. Add black. The obvious choices for a basketball team from a working-class town like Malmö. When designing Malbas’ new visual identity, we focused on three things: the soul of the city, an uncompromising love for the game, and the power of
team spirit – captured in a symbol as bold and collective as the game itself.