A Bottle of Cloudy Design

Deliverables: Brand Positioning, Communication Platform, Brand Activation, Visual Identity

Mizone and Everland explored various ways of communicating the concept and technology. Together, they dived into the theme of capturing air, using objects like skies, balloons, inflatable objects, blow-ups, wrappings etc. Ultimately, they arrived at a simplified design, using the captured sky in the gradient.

Depending on the amount of CO2 captured, the outlook changes on each bottle. This variation gives uniqueness to every bottle and creates a greater impact on the shelves.

The familiar rounded shapes of the Mizone brand are kept, while the graphic elements, the embossing and the cloudy gradients are perfectly balanced to achieve symmetry. It is a way of communicating harmony and nature’s recycling system.