Rema 1000

Deliverables: Brand Positioning, Communication Platform, Brand Activation, Visual Identity

Since 1979, REMA 1000 has been Norway’s leading retailer of quality goods at low prices. The brand impacts everyday life with thousands of products, and hundreds of stores across the country. As an integral part of many Norwegians’ daily routine, we helped revisit REMA 1000’s position, identity, and extensive brand portfolio of brands, including their very own private label master brand; ®. At REMA 1000, the consumer is the boss. We included them in every decision along the way as we worked with store owners, managers and executives to create a brand- and customer experience that reflects the Norwegian shoppers' needs and values. And it’s paying off already.