Frankly

Deliverables: Brand Positioning, Communication Platform, Brand Activation, Visual Identity

Frankly is an honest juice brand built around an ego-positive attitude: the idea that taking care of yourself comes before taking care of everyone else. Instead of typical functional-drink promises like “stay awake” or “stay focused,” Frankly redirects the message back to the self — “stay ego-positive,” “protect my body,” and other small, playful acts of putting me first.

The tone is direct, slightly provocative, and fun, supported by bold typography inspired by propaganda graphics. Frankly turns wellness language into personal declarations — not to promote selfishness, but to remind us that self-care starts with being honest about our own needs.