Mizone China

Deliverables: Brand Positioning, Communication Platform, Brand Activation, Visual Identity

Mizone translates into ‘My pulse, My Movement’. 

With a new generation on the rise, nothing describes the pulsating megacities of China better. The country is undergoing major changes, and is rapidly going from ‘Made in China’ to 'Created in China'. This change in attitude comes from a new generation of Chinese consumers. Millions of young passionate individuals, who live in urban megacities, are seeking to reinvent themselves. They have a busy, outgoing, and socially connected lifestyle and are looking for a healthy, refreshing, alternative to the classic energy drinks.This created the perfect moment to rejuvenate the MIZONE brand. A healthy, flavourful and non-carbonated soft drink is just what the consumers wanted. Today, Mizone is the best-selling functional beverage in China. In a country with 1.4 billion people, that’s pretty big.

MIZONE is owned by Danone and is the most significant local brand, with more than 1 b.USD in annual sales.