Rise as One

Deliverables: Brand Positioning, Communication Platform, Brand Activation, Visual Identity

At the heart of the identity is the idea of unity. Malbas is more than a basketball team; it is a collective built on trust, togetherness, and the strength of moving as one. Rooted in a city with an underdog mentality, the club carries that Malmö attitude: humble but fearless, small enough to be underestimated, strong enough to prove people wrong.

The result is a visual identity that channels the soul of the city, the intensity of the game, and the power of team spirit into a mark that feels bold, united, and ready to fight for every possession.